Saturday, 28 November 2015

Increase Your Digital Clout Day 2/30

Top Social Media Sites

Top Social Media Sites

To start your journey you need to choose one of the top social network sites which will be your base of operations. 
When talking about the top social media sites, we are looking at:
Twitter twitterFacebook facebookGoogle+ google
Linkedin linkedin Blogger blogger
Those are not in any order since it is fairly hard to find out which one is the most popular as the results are all skewed.  It is one of the challenges that you will have when you try to find out how successful your network actually is as well.  When you are finished the 30 day process you will be shocked at how many people start to quote, refer to, and mention the things you have done via your network.   It has power. 

A Personal Sidebar   puzzlekey

When I first started my network I used blogger, I started it because I wanted a place to store my thoughts and instructions to the teachers who were working in the Cyber School in which I was the administrator.  This communication from me to my online teachers was on the web and could be found at that time by the robot crawlers and search engines (my blog was established in 2003).  For a years I wrote the daily thoughts, posted daily quotes, made up daily cartoons, and share articles with my staff. Sometime during this first year,  I was approached by University of British Columbia asking if I would like to use their blogging service to post my blog as a lot of people were reading the entries.  A request to which I agreed and left me wondering how many people were actually reading my blog.  So I posted a messages asking could you reply to this post if you are not a teacher in my cyber school and if you are reading my blog.  The responses shocked me, the location that responses came from shocked me, they came from all around the world, and I was overwhelmed and shocked.  I thought I was talking to my staff of 10 teachers when every day I was really standing on a mountain top yelling so loud people around the world were hearing me.  I quickly tried to recall if I had posted anything that would be embarrassing, why was everyone reading this blog, maybe I should check my grammar and spelling more closely?  All sort of things were running through my head and I started to …
This shocked me into a couple of silent days on my blog, but I started to think…it is not just my staff reading and can I leverage this to make a name for myself and for the online school in which I worked.  My writing according to some comments were interesting because I was writing without worrying about who was reading them.  I was just posting my thoughts, opinions, humor and processes.  I was not concerned about what people thought or if the grammar and spelling were of grad school quality, and after checking I can say I was being a professional and had not posted anything which would make my mother blush.  So after the initial shock of being heard by so many I went back to my normal daily posts and continue to write like I was talking to my staff since that is what attracted people to the blog in the first place.  But always in the back of my mind was…Holy Crow a lot of people are reading my stuff!  This could be useful.
My base of operation is on the blogger site . 
It is where I started and I have not moved from a blog being my base.  You will need to choose a base of operations.  If you decided to use a blog the two most commonly used software for creating blogs are blogger  and WordPress .  They are both very good blogging software, so use whichever one you like.  Don’t send me a bunch of comments about which one is better than the other, it is like the Mac and PC users, loyal until death.  You can use any type of blog as long as it has an RSS feed generator.  I have never seen a blog that does not but just in case.  If you do not know what an RSS feed is…don’t panic it is not that important at this stage of the game and if you do not know what it is then use the blogger or wordpress software.
I am going to use Project Management terminology to make this process clear. 

The Projectfolder

  • Building a Foundation for a Social Media Network.

Deliverables page ( is a noun)

  • Establish a base network (A single social network site)

Task gear (is a verb)

  • Decide what you are going to use as the base.
  • Register for it and create your first entry.
In normal English the project will never change for the 30 days.  The Project is the overall goal, it is what we are trying to achieve, and it is what we are going to build.  The Deliverable is what we are going to create, it will be a thing.  How we are going to create it is called theTasks.
When deciding which one of the four you are going to use some thought should be put into it.  The four that I am talking about are Twitter Facebook , Google+, Linkedin  or Blog . 
As I said I decided to use a blog just because it is not as restrictive like the Twitter’s limit on the number of characters, but is very similar to what you can do in Facebook and Google+.  If I was a betting man, I think Google+ in increasing in size while the Facebook is starting to lose some ground.  However my wife will not allow me to bet so pick the one that you like best.  Since it will be difficult to write these instructions from four different perspectives I will be writing them from the perspective of the blog being the base.  The blog software as stated will be blogger. 
Whichever the four you decide to use, you will need to on this day, register yourself or your business and enter your first entry.

How to register on facebook -
How to register on twitter -
How to register on google -
How to create a blog -
YouTube is an awesome source of tutorials…so if any of the videos above don’t tell you what you need to know then search for a better one.
This ends the first day to you becoming a social media rock star.   Be patient, day two will be here soon enough.  If you are bored, maybe do a few more entries into your new base network site.  Get use to using it, look up some tutorials on how to better use the software because it is your base.  It is the core of your whole network it is like the sun in our solar system.

Friday, 27 November 2015

Increase Your Digital Clout Day 1/30

Business needs to reflect the reality of the clients who are living in the information age.  Your client today is “interpersonal, logical, spatial, intrapersonal, musical, linguistic, naturalist and bodily-kinesthetic person”.   Attempting to engage digital native potential clients with methods that are no longer valid, is like taking ads space out on CB radios; the only choice is to change the way we approach marketing. Unfortunately, no matter how much your company may wish it, it is highly unlikely the Digital Natives clients will go backwards. In the first place, it may be impossible—their brains may already be different because of their access to social network and on demand vast amounts of information.  Businesses need to exist in the spaces the clients exist, understand their culture. You have no credibility if you are not where they are. They are using computers, videogames, digital music players, video cams, cell phones, and all the other toys and tools of the digital age. Today’s average college grads have spent less than 5,000 hours of their lives reading, over 10,000 hours talking on cell phones but over 10,000 hours playing video games (not to mention 20,000 hours watching TV).” And send 200,000 emails or instant messages. In 1999, tweens spent an average of 2.4 hours a week surfing the net and in 2000 that increased to 3.8 hours a week. The information age allows the people the opportunity to “create, consume, remix and share material with each other”. They ask many questions, as reflected in the “estimated 7.8 billion searches made in the United States.
The social networking tools bring a completely different set of tools into the hands of the digital natives. The popularity of these tools has surprised and frightened the ‘Digital Immigrants’ to the state where most business, rather than embracing these tools, have banned them.  The banning of facebook, instant messaging, blogs, wikis, RSS feeds, myspace, social bookmarking, podcasts, youtube, and flicker, just to mention a few , has made a huge statement that business world is not adapting to its changing clients are not willing to join the ‘Digital Natives’ in their world. We could use the web2.0 tools to help reach clients. It is necessary to believe the power of technology is our friend. Ignorance is our enemy. ‘Digital Immigrant’ business leaders can continue to think that it is possible with a dated system of marketing to compete with the information age which is a reality to the “Digital Natives” clients.  An information age with connected potential clients having instant information, communication, multimedia and entertainment and social networking tools is a new era that no old business market plan can realistically compete with using the current marketing approaches. In the past technology has been used as a supplement to marketing. As businesses get more comfortable with technology it becomes a support but until it becomes integrated with marketing we will the clients of the future in their world.
This 30 day process will take you from using Social Networking to a process which will increase your clout on the web so you can leverage the strength of these new communication tools to sell product, create a digital reputation, and control your digital footprint.  If you have never used social network site, if you are a casual user, or if you are an experienced user this process will have something which will increase your ability to control the flow of information from your personal, business or product social network sites.  Each day will have an activity which will increase your understand and show you how to create a powerful interconnected network of your creation.
I will try to use common language to explain some of these processes which should make it easier for develop a plan and execute it.   Social Network sites refer to any site where users follow, like, share, communicate and build a group of people with common interests.  For 13 years I have used these sites to build my network to learn about online teaching and personal development.  This is referred to as my PLC…my personal learning community.  My personal learning community is made up of a number of people from numerous social networking sites with common interests who share research, news and interesting items on common topic which are of interest to me.  For me in the pas these topic have been education, specifically online education but currently it is business, project management and productivity.  When designed correctly it is not necessary to rebuild your social network just because your interest change or job changes.  The design will allow the followers, comments and shares to change with you as you grow or change.  It important to follow the steps, and remember to build a success network take times but to design a network which can grow and continue to grow is possible in a shorter period of time. It will be necessary to dedicate a minimum of 15 minutes a day to your network.  This small amount of effort will resulted in powerful online network.   My network has given me more clout online than the Mayor of our city but less than the Premier of our province.  
One of the steps which we will explore is the measuring of your clout so you can see your growth and what works and what does not.  The reality is that by the time I am finished writing down this information, much of it will be outdated, but what you will get out of this is a framework in which you can add the new sites and approaches to continue to grow and change as the internet does the same.   So the question is:  Are you ready to have your voice heard?
It is not what you are saying so much as how many people will hear it, people will come back to hear it a second and third time if it is interesting but when developed correctly you can have your voice ripple across the internet with very little effort, and now starts the sharing of the secret of how to make that happen. 

Tuesday, 27 October 2015

Art Gallery is open for business

Art Gallery Grand Opening

Fine Art America is the premier online marketplace for purchasing fine art originals and prints.  It is also the easiest way to discover new artists and art galleries and to stay connected to your local art scene!

Announcing the Grand Opening of Darren Cannell's Art Gallery. It has been 20 years since his artwork has been seen in a gallery and sold. He for many years sold his art around the world and has won numerous awards.

Recently he has been dedicating his time to digital art and you will be able to see some of his works as they are posted.

As this gallery is just opening make sure you check back often as he will continue to post new images and make them available for sale.

Wednesday, 9 September 2015

Integrated Project Delivery Course Announcement

Lean Project Delivery Course

Well, it has been eight years since we first published “Design-Build-LEED-Cx” an article describing why working with contractors and designers is a spirit of collaboration is a much better way to deliver building projects.  It took two bailouts by the same contractor to realize they need to be at the table during design where the opportunity to add value is the greatest. This contractor fixed a broken design by saving $1.7M on a $7.5M budget and our team proceeded to deliver a LEED GOLD project that achieved 55% less energy use. 
To try and market this new collaborate high performance building approach we decided that it needed a better name.  Why not expand “Integrated Designs” to include the whole project team, “Integrated Project Delivery” (IPD). When we searched the name, we discovered a whole new world (132,000 hits) of pioneers already practicing this collaborative approach more formally known as relational contracting. We drew up a graphic wrote some papers and started to market this new approach.
Since 2007, we have adopted lean project delivery (LPD) for over ten projects, our first being the $80M Richardson College for Environment Project and our most recent the Mosaic Centre a Living Building Challenge projects that is out to prove we can achieve triple bottom line economics in the building industry. By eliminating waste the significant amount of waste in traditional processes we can afford to build beautiful building that provide productive work spaces for the people and take care of the planet at very little if any additional cost. 
Companies that are early adopters of this new approach are creating a significant competitive advantage for themselves by achieving a higher level of customer satisfaction, greater productivity and profitability. The process also achieves improved safety, reduced risk and shorter project schedules.   
The LPD system is supported by the Lean Construction Institute (LCI), the local communities of practices that provide professional development opportunities for there growing membership. 
Our goal in providing this course is straightforward.  We want to demystify the world of lean design and construction to empower more people to deliver exceptional high performance (WOW) projects. They need to be taking care of the planet, they need to provide productive workspaces for people and they need to be profitable. (Triple Bottom Line) 
This course will distill all of the jargon, knowledge and multitude of processes into 3 simple things! 
How to assemble a great TEAM, implement the SYSTEM & COLLABORATE to deliver a WOW project 
Not only will you be provided with great information in a collaborative online working environment that promotes learning but you will also come away with a Lean Project Playbook that will empower you to take your projects to a much higher level!

50 Coupons to an online marketing course

I have 50 coupons which can be used by the reader of Teaching and Developing Online.  These coupons will give one access to The Online Marketing Crash Course.  These were given to me by a marketing person for this course.  This is not a TADOworldwide course this is an Udemy courses.  It is a video based course and might be of interest to some of you.   If you would like a coupon, add a comment to this post and I will forward the coupon to you.

This course was written by Aaron N. Fletcher

Be a better marketer and Learn more in the next 30 days than most small business owners will ever know
Dear small business owners and bloggers,
Do you struggle to find the time, money and expertise required for success in online marketing?
If you're like me, your inbox is flooded with marketing messages, spanning every imaginable topic: SEO, social media, blogging, copywriting, web design, etc. You may be also getting bombarded with offers, webinars, courses and videos, all pointing you to the next "bright shiny object", trick and tactic that promises to double your traffic overnight. Yuck!
While there are many great, trusted online marketing resources out there, most of us feel like we're constantly gathering pieces of a ginormous jigsaw puzzle. What you really need is the puzzle itself!
The 30-Day Online Marketing Crash Course is super-simple, "geek-free" blueprint that walks you through proven, actionable steps to establish the right foundation for online success.
30-Day Online Marketing Crash Course Outline
  • Lesson 1 sets the stage for your online marketing by using a simple but powerful, 3-step funnel to view and measure your online marketing strategy
  • Lesson 2 is all about WordPress, the best, most powerful and easiest- to-use website platform for small businesses
  • Lesson 3 reveals 8 secrets of user engagement: how to build instant trust and authority with your audience
  • Lesson 4 covers 12 ways to double conversion rates, generating more opt-ins and leads. Just one of the strategies in this video can be used to double your website's conversion rates!
  • Lesson 5 "SEO Made Simple" is a straightforward, easy-to-understand overview of how Google works and how to find and use the right keywords to reach your audience
  • Lesson 6 lays out the top 10 places to reach your audience online and best practices for listing your business, engaging in groups, industry blogs and forums
  • Lesson 7 covers the basic website metrics that every business owner needs to know and includes an awesome "one-click" at-a-glance Google Analytics dashboard!
  • Lesson 8 details a unique content strategy unlocking 6 highly effective content marketing secrets that large brands and publishers use to exponentially "multiply" the reach for every piece of content you produce.
  • Lesson 9 "Blogging made simple" will walk you through the Anatomy of a Perfect Blog post, providing a simple template for creating great, highly engaging blogs every time.
  • Lesson 10 "Intro to Online Video" simplifies the process for creating editing, publishing and marketing great web videos and video blogs, including the "$199 video studio."
  • Lesson 11 will teach you how to get more online reviews, referrals and renewals using proven and inexpensive email marketing tools.
  • Lesson 12 the 30-Day Quick Action Checklist walks you through a series of simple and specific daily steps that will take you from zero to online marketing ninja in one month flat! This last lesson contains 5 additional tutorial bonus videos
Don't let the low price fool you! I set out to make the best introductory online marketing course available, revealing a simple and proven blueprint for growing your business. There are many courses available for $497, $997 or more. My passion is helping business owners succeed by making this highly valuable material available to everyone with the desire to build a thriving online business. Take action, implement the 30-Day Quick Action Plan provided in Lesson 12 and please let me know if you have any questions.
Thanks and Happy Marketing!
Aaron, Liz and Maddy
Geek-Free Marketing, Inc.
  • Category:



  1. Over 13 lectures and 4 hours of content!
  2. Get more leads and customers using a proven, foolproof strategy
  3. Over 3 hours of unique and powerful marketing content
  4. Simple to follow 30-Day Action Plan provided
  5. Implement a simple online marketing plan that works
  6. Reach your audience everywhere they hang out online
  7. Launch a simple but powerful WordPress website
  8. Create killer content and syndicate it across the web
  9. Write simple and compelling blog posts
  10. Create super engaging online videos


  1. Basic working knowledge or WordPress
  2. 1 Hour per day to implement Quick Action Steps


  1. Small business owners looking for more traffic and customers online
  2. Bloggers looking for a clear-cut content marketing strategy

Wednesday, 1 July 2015

Checklist for the Perfect Blog Post

Checklist for the Perfect Blog Post:

"You work hard to create content – sometimes on the fly in the midst of the raging storm that is entrepreneurialism.
In the rush to get the thing out though you can diminish its impact through oversight and sloppiness. You might even do your brand more harm than good. And then all that hard work has less payoff."

Saturday, 6 June 2015

Lean Learning Laboratory

Join our Lean Learning Laboratory and work with masters and like minded professionals to learn a whole new approach to deliver high performance projects that is based upon best practices and lessons learned from the Lean Construction Industry. In our Integrated Projects Course you learn how to create a team and execute an IPD project, practice with the systems and collaborate with course participants to develop a PLAYBOOK for implementing an Integrated Project Delivery project. 

Lean is a new way of thinking that promotes collaboration, productive work flow and the elimination of waste.   Toyota who were pioneers of LEAN practices were able to transform and become the leader in automobile manufacturing.   Their book "The Toyota Way" the BIBLE for lean,  outlines the fourteen main principles that enables them to achieve operational excellence and become one of the most profitable manufacturing companies.   The Lean Construction Industry (LCI) has adopted these same principle and developed systems and processes for design and construction. In this module we will learn WHY Integrated Project Delivery is a far superior approach for managing a project.  How the The Last Planner System and Target Cost Design are used to optimize design and construction practice.  You will learn from case studies WHAT is achievable : 200% improvements in productivity, 40% less capital cost, 30% less operating cost and 20% more profit 

Estimated start date for this course is September 1, 2015.  Pre-Launch Sale will begin end of June, 2015. Spaces are limited.

Tuesday, 19 May 2015

Grand Opening of the Darren Cannell Art Gallery

Today is the grand opening of the Darren Cannell Art Gallery.

I have not sold any of my art for 20 or so years and I have decided to open up my gallery so pop by and take a look.

I sell
Canvas Print
Framed Print
Acrylic Print
Metal Print
Greeting Cards
Throw Pillows
Duvet Covers
Phone covers

Currently there is only 60 images in the gallery but that will increase in the next couple of days.

Art Gallery Grand Opening
Announcing the Grand Opening of Darren Cannell's Art Gallery. It has been 20 years since his artwork has been seen in a gallery and sold. He for many years sold his art around the world and has won numerous awards. 

Recently he has been dedicating his time to digital art and you will be able to see some of his works as they are posted. 

As this gallery is just opening make sure you check back often as he will continue to post new images and make them available for sale.

Wednesday, 13 May 2015

My book has reached number one. very book the combination of versions one and two has gone to number one in

It is number four in

That is in the free version, I hope it goes the same way in the paid version after all the reviews.  The reviews that will be done by the people that I have given a free book.  If you got a free book and you feel so inclined leave a review and thank you for do so.