Friday, 4 May 2012

Why Measuring Social Media MATTERS | Social Media Today

Why Measuring Social Media MATTERS | Social Media Today:

"We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually MATTERS.

I am a strong advocate for viewing social media as more than just statistics and measurement. I’ve written about this before—listening to our social media channels is about engaging with customers, and it gives us more than just sales or leads."

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