Monday, 17 March 2014

Overcoming the User Engagement Crisis with Gamification

Overcoming the User Engagement Crisis with Gamification:

"People today are bombarded with information, ads, offers, messages, videos, articles, tools, websites. It’s extremely difficult to get their attention. Even worse, once you have their attention it’s often more difficult to retain it.

This holds true both for consumers and employees across almost all fields and industries. The phenomenon has been dubbed the “user engagement crisis” and this article is about how gamification can help you overcome this scarcity of attention and engage your visitors effectively."

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