Sunday, 9 March 2014

Show, don’t tell: How to live your mission statement - The Next Web

Show, don’t tell: How to live your mission statement - The Next Web:

 "I once worked for a company who was really proud of their mission statement. They had it printed on everything and talked about it often.

For all that talk, there was very little action. Somewhere along the way I realized that we were deluding ourselves. We weren’t changing the system, we were working directly in the confines of it.

We weren’t only lying to ourselves, but we were being disingenuous to the consumer about what the main intention of the company was. You could turn on your television and see the management reciting the mission statement with an impassioned plea to viewers, but no one in the company was living it."




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