Friday, 21 March 2014

What Sex, Food, And Selfies Have To Do With Effective Social Marketing | Fast Company | Business + Innovation

What Sex, Food, And Selfies Have To Do With Effective Social Marketing | Fast Company | Business + Innovation:

 "Joe Smith wakes up one morning, walks out the front door of his apartment building, and takes a selfie with the three feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of snow.” He gets a few comments and retweets from friends. An hour later, he arrives at work, logs into Facebook and finds a friend’s link to www.theflatteringman.com. It turns out to be a prank website for a “Push Up Muscle Shirt” that is part of an Old Spice viral ad campaign. Joe likes and shares it."




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