Wednesday, 26 March 2014

Why Gamification Works: How Brands are Marketing With Fun

Why Gamification Works: How Brands are Marketing With Fun:

 "One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers.

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach.

Part of finding these people and working with them effectively is through gamification techniques such as blogger giveaways, competitions, games and prizes.

I’m digging how gamification and working with real people as influencers go hand in hand in creating fun yet effective marketing strategies."




Post a Comment