Monday, 17 March 2014

Why shorter is sweeter for video - iMediaConnection.com

Why shorter is sweeter for video - iMediaConnection.com:

"Micro videos from Vine and Instagram have made a huge splash in 2013. In a world where consumers' attention spans keep dwindling, these short bursts of creativity hold a ton of promise.

There are now over 200 million users on Instagram, Vine, and Snapchat combined, even though a year ago most people had never heard of two out of those three brands. Today, five people per second tweet a Vine link. Instagram videos are twice as likely to engage people as Instagram photos. And, perhaps most interesting for brands, a branded Vine video has four times the likelihood of being seen than a regular (read: YouTube) branded video."




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