Tuesday, 1 April 2014

The 15-Minute Social Media Audit Everyone Can Do

The 15-Minute Social Media Audit Everyone Can Do:

"When I hear the word, my mind goes straight to tax season and the manila envelope crammed with receipts and forms that I keep stashed away in the closet. Audits seem to equal anxiety, which is too bad – because not all audits are created equal. A tune-up at the garage is essentially an audit for your car, a check-up at the doctor is an audit of your health. You can learn a lot from regular reviews like these.

The same holds true for an audit of your social media marketing. You can learn a lot from an examination of how you manage (or don’t manage) your online brand. If it helps to think of a social media audit as something else—a marketing mastermind, maybe?—then so be it.

Don’t let the word “audit” get in the way of checking in regularly with your social profiles. It’s easier and more helpful than you think."




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