Monday, 7 December 2015

Increase Your Digital Clout Day 10/30

Linkedin Account

Today we are going to look at the final one of the four most popular social networking sites.  LinkedIn is designed to target the more business orientated users.  Some view it as a job searching site, some view it as a more serious tool than Facebook.  In the last six months it has changed and is leaning more towards the Facebook model with people sharing more, and marketing products.  Like the first three sites we are going to look at some of the articles past and present about the most effective way to use LinkedIn.
"Adding LinkedIn’s social features to your company website is a great way to tap into both a large-scale recruitment platform and a targeted network of business contacts. Don’t believe it? Well, according to a study conducted by Bullhorn, a web-based software and services firm, LinkedIn is the leading social network for job recruiting.

Another study conducted by HubSpot, an inbound marketing company, showed that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. These stats highlight how increasing the integration of LinkedIn on your website can help improve the success of your business."
"Are you using LinkedIn to grow your business?

With 161 million business members, LinkedIn provides a lot of opportunities.

The real value of LinkedIn for businesses is to connect one-to-one with other business professionals."

 "Are you using LinkedIn for your business? Or perhaps for personal networking? Maybe you think you’re a LinkedIn champ with a trophy shelf of wicked connections, but my friend, there is always room for a little improvement. Here are 10 wicked facts about everyone’s favorite site for posting pics of themselves in a studly suit."

 "What big-time Internet social-media company is creating a valuable news site? I’m not talking about Google, or Facebook, or Twitter, though of course they are among major players in the news sphere these days.

I’m talking here about a company you won’t typically connect to news: LinkedIn. When it comes to news about business, technology and economic issues I follow, LinkedIn Today is becoming a useful source of information.

Useful, but not nearly what it should be. And later today, when I moderate a social-media-in-journalism panel at the International Symposium on Online Journalism at the University of Texas, I’m looking forward to hearing one of the site’s editors describe his view of the service’s future."
"We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact. It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire."

LinkedIn was the last of the four big social media sites that I joined.  For me I looked at it as a job seeking tool.   It was a great way to connect to businesses that were looking for employees with my skills and I did develop some leads through LinkedIn.   I was approached by some of connections that I had developed on the site and applied to some of the jobs that were posted on the site.   If you are looking for a job it is the best social media site but it is also a very business friendly site so is great for marketing. 

In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • Explore LinkedIn and build some contacts
Tasks (is a verb):
  • Take about an hour and check out the websites and articles above
  • Explore the components offered by LinkedIn and increase some of the business contacts via the site and suggestions made in the articles

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