Wednesday, 9 December 2015

Increase Your Digital Clout Day 12/30

Do you ever sleep

When the thirty days are done, you are going to start getting the questions…do you ever sleep?  How can find the time to handle a social network?  I spend 15-25 minutes in the morning reading the articles and sites which are sent to me via some tools that I will explain later in this post.  The old style of using the internet was to use a search engine type in a question and then read the information that is found.   Nice process but so old school.   I want the power of the search engine and technology to go out there on the web and find the information that I want before I know I want it.  Nice idea and so very bright people developed a few tools that will do just that.  Google is starting to get better at that as it is constantly collecting data about my online activity.   But they use it to target ads tailored to my interests and they are very good at it.  But take that same thought and apply it to me and my interests and send me articles which I might be interested in…now we are talking….
The use to use rss feed readers like Google reader but it is shutting down.  It is a good way to stay on top of the new entries in a whole pile of different blogs and can be a good way to follow a topic.  I don’t use readers any more but there are replacements for Google reader for those people who want to use this process.   RSS stands for Rich Site Summary or Really Simple Syndication and is produced by blogs and other sharing sites.   You can then add a list of blogs to a reader and then in a single location read all the new posting on a set of blogs that are written by people you would follow and would like to read their new posts.   Some feed readers that are pretty good are Digg Reader, AOL Reader, Feedly, and RSS Bot.  Since I don’t use this process any more I will not spend a lot of time talking about it.  Search each of the four above and I am sure you will find one that will work for you.
The process that I use to collect information that I share on my network currently is via a great little app that works on most mobile tools.  This tool is Zite.  Http://
I have no idea how it works but it does, every morning I open the app on my tablet and read all the new articles, blog entries and information that this program has learned that I like.  It keeps getting better by me using it to share on my social network and I telling it which articles I like  and over time it just keeps getting better.  The risk is that it will get so good at knowing what I like that it will not show me anything other than stuff that is in perfect alignment with my views, which could be harmful and just support bad ideas.  A smart person once told me that in this information age you can make a statement you want and there will be someone on the internet which will have the same view to support your good ideas and your bad ideas.   So, reading both sides of a story is important but I am way off topic.  A similar tool is one called Quora…check it out, it is the same but different.
The best and most popular way to build a following on your network is to post your own writing and your own thoughts, but for those of us with a life this takes dedication and time.   Both of which I am lacking so I share other peoples stuff and when I find that time write some pearl of wisdom which I hope are appreciated.
If you are going to write your own entries you might like HubSpot.
A few key thoughts, be yourself, pick a passion to blog about, be different, don’t write grad student style essays (unless that is the focus of your entry), don’t sell, have an opinion, and above all share.
In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • Creating entries
Tasks (is a verb):
  • Take about an hour and check out the websites and articles above
  • Find a tool that will bring the internet to you rather than you going to it, surfing will only take you so far…you have to know what you want to know!

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