Bufferapp has written a bunch of articles about the process of building your social network.
Check some of these articles
How To Set Measurable Goals for Your Social Media Marketing
"If I had a dollar for every time I’ve been told how important social media is, I’d be off vacationing in Bora Bora right now. My frustration with the “social media pitch” is that people are making very strong claims without backing them up."
How To Make Your Posts Stand Out on Twitter,Facebook & LinkedIn: The Complete Guide to Social Media Formatting
"Social media is a crowded place. You need every competitive advantage possible to stand out.
Luckily, giving your social media posts a little something extra doesn’t have to mean to a lot of extra work for you.
In this post, we’ll go over some simple tricks and best practices of social media formatting to help you create unique, stand-out posts on Twitter, Facebook, Google+, LinkedIn and Pinterest, along with some tools to help you create memorable blog tidbits worth sharing.
5 Essential Social Media Metrics to Track and How to Improve Them
"“I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those other people need to track their social media metrics, I don’t, I’ve got a good intuition.” That was probably one of my biggest mistakes for a long time."
6 Random Social Media Tips to Help You Improve Your Marketing Today
"When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like."
7 Big, Recent Twitter Changes you Should Know About to Optimize Your Tweeting
"Wow, it’s really not a small task these days to keep up with all the recent changes to Social Media. Only a few weeks ago, we talked about the biggest, newFacebook changes where especially the link posting iterations changed a lot of our behaviors."
The 10 Most Popular Social Media Marketing Guides of the Buffer Blog to Kickstart 2014
"Through-out 2013, there were a number of posts here on the Buffer blog that you and others simply found more useful than any other posts. How do we know? We looked at all our past post through a simple Google Analytics analysis and this is what we found."