Saturday, 19 December 2015

Increase Your Digital Clout Day 22/30

Creating Videos

Video Day

Today is video day, I am going to talk a little bit about videos and how they can be used to increase your clout.  A picture is worth a thousand words so what is 17 pictures a second worth…beats me; I am not very good at math.  But I can tell you that my clout increased when I started to leverage videos in my portfolio.  At first videos were not very common place but now that everyone’s phone, laptop and many desktops have the ability to produce videos, everyone is doing it.  When I first started to make videos I spent a lot of time scripting my message and trying to make sure I have all the words just right.  But as I got more comfortable and set myself a challenge of a video a week, I found I got more comfortable and then just shared.  My thoughts of the days, a challenge I was trying to overcome or an issue that I actually fixed.  All of these short videos became part of the sharing that I did via my social media sites.  Short is the key word here, I try to keep my videos below two minutes and then just talk like I am telling a story to my son or a friend, this seems to work for me.  At first you will not be very good at it, but the videos will still be of value because of the sharing.  If it is a topic which is challenging you in your profession or life, there is someone out there going through the same thing.  Share and share and do some more sharing…over time your videos will get better as you become more comfortable and your messages will be of value but like anything else it will take some practice to find your rhythm and to figure out what people want to hear…it is all about the stats but that is a conversation or another day.
The most popular social network site for videos out there is YouTube, it is the one that I use the most. 
My most popular video was a challenge video for my teachers at cyber school which was used my child as the actor.  It was called “You can’t be my teacher”.
How popular and controversial it became, took me by surprise.  I had just bought a new flip video camera and in about 15 minutes, got my son to say a lot of lines that I fed him as I videotaped him.  Then I edited the video in about 30 thirty minutes cutting out my voice and stringing the lines together.  He at the time had no idea what the video was about as the lines were not in order and he was young.  I then posted the videos for the teachers in my cyber school and it started to gain popularity through my social network because I put it on my blog, which then fed it to Twitter, Facebook and so on and so on and in no time at all it had over 100,000 views which for a video about school is just crazy…and the comments started to flow…about how rude this child is and this video is wrong in so many ways…in the end more people liked it than people who disliked it but it did gain a following.  It has been shown at conferences and in at schools around the world.  Not bad for a video which I had put together for my staff but it does illustrate how powerful video can be in your portfolio.
My second most popular video was a How to…video…called How to increase wifi signal…
How to videos are great to help people learn or figure out a challenge. 
Another good video sharing site is Vimeo  Http://www.vimeo.com
I have used this one as well and it has a following as well.  
The key thing about video… is do not be shy, just talk like you do in life and if you have a message people will be interested.

In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • Video your thoughts
Tasks (is a verb):
  • Create an account on youtube or vimeo
  • Video a message introducing yourself
  • Set yourself a goal of a video or month or week or day
  • Follow a few other users
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