Monday, 21 December 2015

Increase Your Digital Clout Day 24/30


We need to start to establish a brand, an image which will bring an individual or business to mind when seen.  In our society there are brands which will everyone knows…there are many games and apps developed around the concept of guess the brand…

I would bet that most people would be able to very quickly guess the three brands in the image above.
Today we are going to build a brand, for me I have associated myself with my company called TADO
My personal company logo is
My avatar was….
The cyber school I use to work had a logo like this…

The new company that I work for is called XXXXXXX …its logo is…

The goal for today is pick an image, logo or look which you can use and people associate it with you and your business.
The XXXXXXXX Company has four departments they are  Solutions, News,  Sales and Programming…each of those will use the following as a brand to develop a feel to the company.

The following article is very good and should get you thinking about how to develop an image.
When choosing your brand image, don’t send days and lots of money, try it on, you can always change it later.  But when you announce it via your social media , ask if people like it, create a poll, and then change it based on the feedback until you have something you like and the people like…play with it.

In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • Creating a brand
Tasks (is a verb):
  • Determine which image you would like to associate with your brand
  • Brand can be a person or a business
  • Use a program like Laughingbird software Logo maker
  • Use the image often in your posts and announce it via social media
  • Make it sound like you have sent a lot of time developing the image
  • It can always be changed later

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