Wednesday, 23 December 2015

Increase Your Digital Clout Day 26/30

Good Titles

During this month (almost a month) of increasing your social media clout you have heard me say often…”the most important thing”.  Here I go again, the most important thing that you need to be aware of when creating your content is your title.  It is the first part of your entry and will make a huge difference when it comes to someone clicking on it and reading further and engaging.   On some social media sites like Twitter, it may be all they see.
You might now be asking…what makes a good title…do I have some articles for you.
  • How to attract more clicks to your blog posts:  11 revealing title tests
  • Best Blog Titles:  Make Great Posts without Dropping in Names
  • Importance of Blog Titles for Increasing your Search Ranking

Some suggestions from the articles are:
  • Talk about mistakes
  • Use questions
  • Broader topics
  • Unique objectives
  • Using words like surprising reveal…
  • Use numbers, list
  • Fun

In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • A good title
Tasks (is a verb):
  • Read the content of the day’s activities
  • Each of the three articles has a slightly different slant.
  • Look at some of your old entries
  • Post an old entry that you thought was good and change the title.

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