Thursday, 3 December 2015

Increase Your Digital Clout Day 6/30

Reading Day

Today we are going to do some reading not a lot of actions but necessary to know the way the wind is blowing when it comes to Social Media.

Social Media Jobs are Being Replaced by Social Media Tools | Social Media Today

 "Everywhere you turn, social media is the hot topic of discussion.  Companies are investing in social media and people with the skills to harness these new platforms are in high demand.  Initially, companies handed their social media accounts over to interns or went out and found millennial to run this piece of the marketing strategy. "

This next article is about education but applies to everyone on the planet…
The Superintendency and Social Networking

"“When you hire me, you don’t just get me, you get my network.”

At least, that’s what I argued four years ago when I interviewed for the superintendency.

An hour prior to the start of the interview with the board of education trustees, I was given a question. And without hesitation, I was on my computer sharing the question on Twitter."

 "There is often much discussion around the separation of our professional and personal lives on social media.  Some districts strongly encourage this separation while others encourage the blending of both.  I have been a supporter of the latter as I believe that if we share who we are online we develop better relationships with others.  In December, I tweeted the following:"

Understanding your digital footprint – new opportunities! |
Understanding your digital footprint – new opportunities! |:

 "Just like a tattoo, your digital reputation is an expression of yourself. It is formed and added to by you and others over time. In her Digital Tattoo presentation at ISTE 2013 (also in video format), Sullivan (2013), shares excellent resources and presents a compelling narrative for learning more so we can all make informed decisions about who we are and what we do online. Educators cannot ignore this, it is part of teaching and learning now. It is an everyday part of a students’ life – professionally and socially."

5 Questions All Marketers Need To Ask Themselves | Fast Company | Business + Innovation

 "He was intrigued by the way taxis could briefly update others on their whereabouts, and soon he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. A few years later, he and co-founders Biz Stone and Noah Glass started Twitter."

 "There is nothing that beats the power of Twitter when it comes to growing professionally using social media. I have written a lot on this topic and my master thesis is buzzing with all kinds of academic evidence that support my claim. You might be thinking why Twitter is making such a big fanfare in the world of academia. The answer is simple: it works."

"We are currently in the third iteration of social media, and adoption is quickly becoming more measurement-focused. Tools are being built to make a smarter approach to social media because people are beginning to realize that measuring social results actually MATTERS.

I am a strong advocate for viewing social media as more than just statistics and measurement. I’ve written about this before—listening to our social media channels is about engaging with customers, and it gives us more than just sales or leads."

10 Sloppy Social Media Mistakes to Fix NOW

"Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

What makes the following social media mistakes particularly sloppy is that they cost little time and no money to fix, have tremendous returns, and as such are huge misses to your overall social media strategy. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck)."
Ten Best Practices of Online Engagement
Ten Best Practices of Online Engagement

The Big secret to social media engagement which nobody is talking about…
Hootsuite recently blogged about the social media rule of thirds. Just like the rule of thirds in photography, it’s all about getting the balance right for the best results possible. Modelling agencies love a bit of the rule of thirds. It makes composing pictures so much easier. It’s worth trying in your social media campaigns as well.
It goes a little something like this:
  • 1/3 of your social content should promote your business, convert, and generate profit.
  • 1/3 should be sharing ideas and stories from others in your industry, or other like-minded businesses (so that’d be where those models you were looking at earlier could come in handy for modelling agencies; if you’re a drama school you might want to share stories about actors, you get the idea).
  • 1/3 should be based on personal interactions which help to build your brand.

Congratulations! You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover, you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. But as you know, listening is only the beginning stage of what you should be doing as part of your social media approach; engagement will make or break your efforts - after all, if no one talks to you online, the whole thing is a failed attempt. If you know what to listen for and how to separate signal from noise, it should propel you towards action and engagement the right way. If social media is a blend of art and science, engagement is definitely the art of it. If you approach it in a heavy-handed or inauthentic way, you may scare people off and mar your reputation. All too often we see companies and brands use these "new media" channels with "old media" mentality: in a race to amass the most Twitter followers regardless of their engagement with the brand, or broadcasting a message one-way instead of a two-way conversation. Here is a quick list of Do's and Don'ts to help guide your engagement efforts.

In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • Do some reading of articles which explain why in our world Social Media is important
Tasks (is a verb):
  • Take about an hour and read the articles listed above
  • Add three of the best articles to your base account

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