Sunday, 6 December 2015

Increase Your Digital Clout Day 9/30


The social network that today will focus on is Facebook.  Facebook is a tricky social network when you try to leverage it for business reasons.  From a personal point of view it is very easy to share, but how do you make sure that your personal does not get mixed into the business end.  Facebook in its attempts make money started to invite people to use it for more of a business focus hence the Facebook pages which started to appear.  The articles and websites shared here is a historical look at the change of design and how to leverage it from a business point of view.
I had created a video in October of 2009 called . This Youtube video had1281 hits in the first month. It continued to climb right into the New Year and had 2226 hits (More than all my other 300+ videos put together. On January 4 2010, I started an experiment, I wanted to see if Twitter or Facebook was a better way to spread an idea.

My Twitter's account, I have tried to surround myself with teacher, online educators and people in education...there are 1624 people following my postings. I mentioned the video in three different postings, the first generated a 450 hit spike, the second generated 200 hit spike and the third generated 260 hit spike and were spread out over two months period. A total of 4887 hits occurred during this two month period.

Then I decided to introduce Facebook into this experiment, I have 627 friends made up of family, friends, ex-students and peers. I posted 12 image with link to the video in my photos folder and then tag all my Facebook friends for a single day. This single day produced 1554 hits on the video and generated a pile of comments.

My conclusions to the very scientific experiment was that Facebook can be a powerful tool to spread the word if you spam tag your friends, while twitter used as it was designed can also be an powerful way of getting the word out there.

I would like to thank all my twitter PLN and my Facebook friends for being participants in my education pursuits.

"Facebook is the world's leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook."
"These days, just having a website is no longer enough of a web presence for your business. Maintaining a Facebook presence, as well as participating in other social networks, can be a valuable way for businesses to connect with prospects and customers, share content, and generate leads. But as you're likely aware, the capability to easily and freely customize a Facebook business page isn't really there. Unlike your own website, you have to work within Facebook's individual restrictions and design limitations. This can make it difficult for businesses to achieve a unique presence that stands out from competitors.

But, is it impossible? No. In fact, there are several things you can do to uniquely brand and customize your Facebook page. Here are our top 8 tips."
"As the social media space in Western markets edges closer to the point of saturation, the Internet’s top firms are tightening their focus on emerging markets where they can continue to grow their user bases, activity and revenues.

With a population in excess of 1.3 billion, which makes it the world’s largest country, China is the epitome of that opportunity. As Facebook’s S1 filing noted however, entry into China
is hugely complicated. Not only do authorities block Twitter, Facebook (and Google+ for that matter) from its 500 million plus Internet users, it also insists that Web firms manage and remove sensitive content from their platforms."

"Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.

Facebook, in other words, is not the norm, Netpop found.

For example, Facebook's penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).

By contrast, YouTube's penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%)."

"There are over 100 billion connections between people and businesses on Facebook.
Please re-read the first sentence and let it sink in.
Normally the information we find in infographics, articles, and videos require analysis and digging deeper into them to understand what they really mean and how they can be applied to business and life in general. The stats in the infographic below go beyond the need for analysis."

 "Whether you're into casual Facebooking or serious LinkedIn networking, spend a few days on any social media site, and the amount of stuff coming at you can quickly feel overwhelming. Spend a few years on a couple of different sites, and who even knows what's there anymore? But by taking some very simple steps, you can help keep these sites and accounts in control."
When people talk about social network the one that comes to everyone’s mind first is Facebook.  It has power but it does take some skill not to chase away your friends when you start to get too business orientated on the site.
In Project Management terminology: 
The Project
  • Building a Foundation for a Social Media Network.
Deliverable (is the noun):
  • Build a business page
Tasks (is a verb):
  • Take about an hour and check out the websites and articles above
  • Try to figure out the difference using Facebook for business compared to using it from a personal point of view.

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